The high street is changing faster than ever. For every business on it, there are new opportunities as well as threats.

We believe that all local businesses should have access to great quality support they can trust and afford.

The old ways aren’t working though. Generic training, traditional consultants and agencies are unaffordable or ineffective for the vast majority of local independent businesses, everywhere.

Jo was built to solve this problem; helping high street businesses succeed, every step of the way.


We are the same team that founded and run SaveTheHighStreet.org.

SaveTheHighStreet.org is an industry wide movement supporting local businesses across the UK. We’re on a mission to make high streets diverse, vibrant, and successful. The movement launched in August 2016 and engaged 20,000+ UK businesses in 2018.


Throughout 2017 and 2018, we collaborated with 100s of high street businesses and industry-wide experts to answer the question: ‘What does it take to succeed on the high street?’

At the same time, our team of high street experts, product designers, data scientists, and software engineers were building a new solution; to make personalised ongoing support available to all local independent businesses.  

In March 2018, Jo launched, with 300 high street businesses helping us test and improve everything over the coming months.

Today, Jo is focused on helping independent high street businesses to increase their local sales, while ensuring they are well equipped to succeed in the future.


Our vision for Jo is to be the trusted partner for all local businesses; levelling the playing field and strengthening the high street.

This year, Jo is being rolled-out area by area around the UK with the support of councils, community champions, and others making a stand for their high streets.

“SaveTheHighStreet.org and the digital assistant they developed called Jo gives our local businesses in Barnes the support they need to ensure a successful and profitable future.” Emma Robinson, Town Centre Manager and member of the Barnes Community Association.

If you’d like to partner with us to support your high street and the businesses on it, email hello@joinjo.com.

Are you running a high street business in the UK?